This design was split for multiple usages in different orientations to allow the company options for future usage. The Idea was to create something that spoke visual history so that people who first see the logo mark think it has been around for a long time and therefore trustworthy. I went with a heavy font with a slight speckle as to add to the old feeling of the logo. Also the sewing machine is very fun to look at and speaks for what they do even without the words present so you could use it even without the lettering on advertising materials.
